Case study · Art marketplace
A self-taught artist — now a platform other artists build on.
Megghan Warren had a real following but no owned channel to sell or grow. We built Oil and Pencil as a gallery-grade home, full ecommerce, and a multi-artist platform under one brand.
Portfolio note: Oil and Pencil platform work is still in progress. This page uses current preview assets and placeholders — update when new gallery and shop screens are finalized.
01 · The problem
Talent without a home base.
Work lived on platforms Megghan didn't own — no payments, no brand story, no room for other artists to join.
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02 · The approach
Gallery-grade storytelling plus commerce.
Art framed like art — not product grids. Every visit can become a sale; every artist can build a following alongside the founder.
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03 · Platform
Multi-artist under the Oil and Pencil name.
Hand-picked artists sell on the platform — extending reach without diluting the core brand Megghan built.
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04 · Results
A brand, not a hobby.
From no website to a full store and marketplace — launched and live for customers and collaborating artists.
Tony gave my art a real home. I went from no website to a full store and a platform where other artists can sell alongside me. It finally feels like a brand, not a hobby.
Megghan WarrenFounder, Oil and Pencil
Building a brand around creative work?
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