Proof, not promises.

A self-taught artist turned into a platform. A sod supplier that went from zero online to six figures. Range and craft — backed by numbers.

$0 → $165K Sod-X · first-year online sales

Sod-X had no ecommerce at all before launch. We rebuilt the buying experience around how customers actually decide — and a site that made $0 booked $165K in its first twelve months.

Operator-built, not agency-outsourced
Direct access to Tony — no account managers
Award-grade work without agency overhead
Strategy-first, every engagement

Launched · Case study

Oil and Pencil Site preview

Oil and Pencil — Art marketplace & community

A self-taught artist — now a platform other artists build on.

Megghan Warren built a following on raw talent, with no website to grow on. We gave Oil and Pencil a gallery-grade home, full ecommerce that turns attention into revenue, and a platform where hand-picked artists sell under the Oil and Pencil name.

Visit the live site Read full case study

Solo → Platform

One self-taught artist to a marketplace built for many — with full ecommerce, launched.

The challenge

Megghan had a real following — but no website to sell on or grow from. Her work lived on platforms she didn't own, with no way to take payment or build a brand.

The approach

A story-driven site that frames the work like the art it is, full ecommerce so every visit can become a sale, and a multi-artist platform where each artist builds a following alongside hers.

Before → After · Updating

Sod-X Site preview

Sod-X — Sod & landscape supply

From no online sales to $165K — in the first year.

Sod-X couldn't sell a single roll of sod online. We rebuilt the storefront around a guided four-step Shop Drawer that replaced a confusing freeform checkout — turning a site that made $0 into one that booked $165K in twelve months.

Visit the live site Read full case study

$0 → $165K

First-year online sales, from no ecommerce channel at all.

The challenge

The old site funneled buyers into a confusing freeform checkout — a blank date-time-driveway-side field that almost nobody completed.

The approach

We rebuilt the storefront around a guided four-step Shop Drawer that walks customers from product to checkout the way they actually buy.

We went from not selling anything online to $165K in our first year. Tony rebuilt the entire buying experience around how our customers actually shop — and it just works.

Sod-XSod & landscape supply

Tony gave my art a real home. I went from no website to a full store and a platform where other artists can sell alongside me. It finally feels like a brand, not a hobby.

Megghan WarrenFounder, Oil and Pencil

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