Step 1 · Product
Shop Drawer · Step 1
Case study · Sod & landscape supply
From no online sales to $165K — in the first year.
Sod-X couldn't sell a single roll of sod online. We replaced a broken checkout with a guided four-step Shop Drawer — and a site that made $0 booked $165K in twelve months.
Portfolio note: A new Sod-X site version is in development. This case study uses current live assets and labeled placeholders — swap images per docs/ASSET-MANIFEST.md when new screenshots are ready.
$0 → $165K
First-year online revenue
4-step
Guided Shop Drawer checkout
12 mo
From launch to six-figure sales
01 · The problem
Buyers abandoned a checkout that didn't match how they buy sod.
The old flow pushed customers into a freeform field — date, time, driveway side — with no guidance. Almost nobody finished.
Placeholder · Old checkout UI
Add: assets/placeholders/sodx-before-checkout.webp (1440×900)
Add: assets/placeholders/sodx-before-checkout.webp (1440×900)
02 · The approach
A Shop Drawer that walks the purchase the way customers think.
Product → delivery window → location details → confirm. Each step is one decision, not a wall of inputs.
Step 2 · Schedule
Shop Drawer · Step 2
Step 3 · Location
Shop Drawer · Step 3
Step 4 · Confirm
Shop Drawer · Step 4
03 · After launch
Storefront built for trust and completion.
Mobile-first layout, clear product hierarchy, and a checkout path that mirrors in-person buying behavior for landscape supply.
04 · Results
Revenue followed clarity.
First twelve months: $165K in online sales from a channel that previously produced $0. The business could finally capture demand that was already there.
We went from not selling anything online to $165K in our first year. Tony rebuilt the entire buying experience around how our customers actually shop — and it just works.
Sod-XSod & landscape supply
Need the same clarity for your checkout?
Book a discovery call — we'll map where buyers drop off and what a guided flow could look like for your business.